— LaunchKits – Video Production & Digital Marketing Special

EVERYTHING IS RIGHT, But WHY ARE YOU DOING ALL OF THESE THINGS FOR THIS PRICE?

You may have noticed that there is a LOT of things included in each of these for the prices we’re charging.  And while all of those amounts are significant and worthy of our respect, admiration and certainly our best efforts when delivering the work, if you’ve been in this industry a while or have worked with another agency in any capacity at all, then you know that the price for the ‘LaunchKit Advanced’ tier is roughly the same as the cost of 1, maybe 2 videos (if short and very simple) at any other agency, as well as ours – after this weekend.

Yet during this program, for a very limited time and with very limited inventory, that same price will get you those 2 videos (one in 30 days, in September, another one 30 days later in October, and then one 30 days later in time for Black Friday/Cyber Monday!

PLUS you will get your choice of a best in class website(!) or, if you already have a website, a 4th video completely shot in Spanish that can be used to advertise and promote your product or service to an entirely new – and currently very underserved – audience.

Not to mention all the other stuff: 50 edited photos from each shoot, an SEO and CRO audit with actionable takeaways, a Google Business Profile review and optimization, up to an hour with me on a video call, twice a month for 3 months, to help with any advice, strategy, marketing plan, tech stack review, automation suggestions, and much more on the initial outline for these “fractional CMO” type of role.

It is a lot for us to provide, no doubt about that!  But for us, I found this as an opportunity to perhaps bring in an influx of cash which we can use for a few strategic initiatives that we’ve been slowly working towards (which I will be happy to announce and share at a later time).

It also allows me to work closely with some of the younger members of our team to help them get valuable first-hand experience, while the entire project is still delivered by me, and done entirely either by me or under my direction.

We are excited to get to shoot the type of content that we enjoy shooting, and that we know will help our clients because we know from experience that it will perform better than almost anything else – that being the truly funny, entertaining ad or content marketing piece.

— LaunchKits – Video Production & Digital Marketing Special

SO THIS IS A WILD AMOUNT OF THINGS FOR THAT PRICE… SERIOUSLY, WHAT’s THE CATCH???

Fair enough.  I understand the reason you might ask that question, and there are some key stipulations that may be different from working with us or another agency under more traditional terms.

First of all, other than the tiers that have a Fractional CMO benefit which includes my time, and one ‘get-to-know-you’ kick-off call close to the beginning of the engagement, there will be no other meetings, calls or even ‘typically responsive emails’ from my team, in regard to any questions about the work that will be getting done.

Each of the services we will be providing will be outlined in detail on the tier’s respective page.  But as for input from you or your team, this package will tend to limit that a bit. 

We’ll have a form that we ask your team to fill out, to give us as much information about your business as possible, letting us know anything that we need to know.

Then, we go off and come up with an idea and a plan, and we share that plan with you before shooting the video.

But that review is only to give the high-level outline and plan of what we’re going to do, and any revisions made will be only those considered Major or Critical issues with the concepts or planned execution.

There are a couple of reasons for this. 

One, I’ve personally been in this space since 1997 and I have a pretty good idea for what is good and what is maybe, well… less good.

And most clients over the years, when I ask them what they would like for us to do, say  “Do whatever you think is best… you’re the expert”.

I get that, and most people prefer it that way.  These people simply “don’t know what they don’t know”, and that is nothing to be disappointed with. You’ve forgotten more in your industry than I will ever know, and it’s sort of just a trust factor that gives us the freedom to create something great.

You can tell us if certain things are off-limits, but out best success comes when we can be a little bit edgy, a little bit fun, and very engaging and memorable. It will not be something that damages your business or brand in any way at all, and you get final say of it getting used or not (though a replacement would not be provided if you choose not to release it).

We’re the ones who do this for a living, and we have a ton of incredible ideas just waiting to be unleashed.

Also, we are trying to grow our online rating and reviews as part of this promotion.  The best way to do that, I feel, is to shoot the content that we want to shoot and are passionate about.  No excuses and nobody else to blame. 

That being said, we will listen and get to know you or your brand as much as possible. Trust that we want nothing more than to create the most amazing ad your company has ever made.

One last thing that may seem small but it is very big to us. 

We appreciate all of you who decide to back us today or however long it takes us to sell these few LaunchKits. 

If you do join us at the Advanced tiers, in addition to the things mentioned here, and all of the custom promotional products that will be coming your way, we will also take your logo and apply it to our wall of Fame at our studio – forever.  THAT is how much this means to us. 

And if you are in at the Elite tier, the same thing will happen, but with a neon sign version of your logo that will be sent here to hang on our walls forever – while a second one will be sent to you so that you can do the same!